Google overhauls its AI subscription tiers, makes them cheaper
Google has revamped its AI subscription tiers, introducing a new mid-tier Ultra plan and reducing the price of its top-tier plan. The Ultra plan, priced at $99.99 per month, offers enhanced features and higher usage limits. Existing subscribers to the top tier will now pay $200 instead of $250 while retaining the same capabilities.
- ▪The new AI Ultra plan is aimed at developers and power users, providing 5x the usage limits of the Pro plan.
- ▪Google has restructured its subscription tiers to include AI Plus at $7.99/month, AI Pro at $19.99/month, and AI Ultra starting at $99.99/month.
- ▪The Ultra plan includes 20TB of cloud storage and a full YouTube Premium plan.
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| Original publisher | Mashable |
| Canonical URL | https://mashable.com/article/google-io-2026-gemini-ultra-ai-subscription-tiers |
| Publication time | Tue, 19 May 2026 17:45:00 +0000 |
| Retrieval time | 2026-05-19T17:59:57.877Z |
| Last seen | 2026-05-19T17:59:57.877Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | eyZTi1WqJigW |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
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Home > Tech Google overhauls its AI subscription tiers, makes them cheaper More features for less cost. By Chance Townsend Chance Townsend Editor, General Assignments Chance Townsend is the General Assignments Editor at Mashable, covering tech, video games, dating apps, digital culture, and whatever else comes his way. He has a Master's in Journalism from the University of North Texas and is a proud orange cat father. His writing has also appeared in PC Mag and Mother Jones. Read Full Bio on May 19, 2026 Share on Facebook Share on Twitter Share on Flipboard Credit: Google Google restructured its AI subscription lineup at I/O 2026 today, introducing a new mid-tier Ultra plan and cutting the price of its most expensive plan, while stating it wants to rethink how usage limits work across the…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Mashable.
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