GTA 6 Ultimate Edition is selling more than Standard, says Take-Two CEO, despite the price controversy: 'The most avid consumers are the ones who are pre-ordering now'
It's understood that a separate upgrade will be available at some point for those who purchase the Standard Edition, but Rockstar has yet to announce the add-on. You may like GTA 6 fans say locking content behind the Ultimate Edition is 'scummy', but it looks like an upgrade will be available post-launch The GTA 6 editions aren't what we expected — here's what's included in the Standard and Ultimate Wondering why GTA 6 is a code in a box? You will receive a confirmation email shortly."},"failureMessage":"There was a problem.
- ▪It's understood that a separate upgrade will be available at some point for those who purchase the Standard Edition, but Rockstar has yet to announce the add-on.
- ▪You may like GTA 6 fans say locking content behind the Ultimate Edition is 'scummy', but it looks like an upgrade will be available post-launch The GTA 6 editions aren't what we expected — here's what's included in the Standard and Ultimate
- ▪You will receive a confirmation email shortly."},"failureMessage":"There was a problem.
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| Canonical URL | https://www.techradar.com/gaming/gta-6-ultimate-edition-is-selling-more-than-standard-says-take-two-ceo-despite-the-price-controversy-the-most-avid-consumers-are-the-ones-who-are-pre-ordering-now |
| Publication time | Tue, 11 Aug 2026 11:25:32 +0000 |
| Retrieval time | 2026-08-11T11:30:48.164Z |
| Last seen | 2026-08-11T11:30:48.164Z |
| Headline source | Publisher (no WeSearch rewrite) |
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| Cluster | OWB6psIHl2gX · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
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| Commercial reuse | May the content be reused commercially? | Not permitted |
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Gaming GTA 6 Ultimate Edition is selling more than Standard, says Take-Two CEO, despite the price controversy: 'The most avid consumers are the ones who are pre-ordering now' News By Demi Williams Published 11 August 2026 Most fans are spending the extra cash for the Ultimate Edition When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Rockstar Games) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Take-Two Interactive CEO Strauss Zelnick says more fans are pre-ordering the Grand Theft Auto 6 Ultimate Edition over the Standard EditionHe says the sales are "skewing more" to…
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