Hailey Bieber shows off toned abs in behind-the-scenes photos from new Rhode beach campaign
Hailey Bieber has shared behind-the-scenes photos from her latest campaign for her skincare brand, Rhode. The model showcased her toned abs while wearing a bikini and a cropped cover-up on the beach. Rhode, which she launched in 2022, was acquired by e.l.f. in 2025.
- ▪Hailey Bieber posted campaign photos on Instagram featuring her in a bikini on the beach.
- ▪She paired her bikini with a dark brown cropped long-sleeve cover-up.
- ▪Rhode was launched by Hailey in June 2022 and was acquired by e.l.f. in May 2025.
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Hailey Baldwin Hailey Bieber shows off toned abs in behind-the-scenes photos from new Rhode beach campaign The 29-year-old model paired the bikini with a dark brown cropped long-sleeve cover-up on the beach By Lori A Bashian Fox News Published June 4, 2026 8:48pm EDT Facebook Twitter Threads Flipboard Comments Print Email Add Fox News on Google close Video Justin Bieber breaks silence on former ‘mentor’ Sean ‘Diddy’ Combs, denies abuse Fox News correspondent Nate Foy has the latest on Justin Bieber claiming he was not an abuse victim of Sean ‘Diddy’ Combs on ‘America’s Newsroom.’ NEWYou can now listen to Fox News articles! Hailey Bieber is soaking up the sun in behind the scenes photos from her new campaign for Rhode.
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