Hairstory Founders’ Next Act: Hand And Body Wash Without Detergent
Eli Halliwell, co-founder of Hairstory, has launched a new brand called Sans Savon, which offers detergent-free hand and body wash. This new line utilizes oil-based, micellar technology to cleanse without stripping the skin's natural microbiome. The Halliwells aim to disrupt the beauty industry by providing healthier alternatives to conventional soaps that often irritate the skin.
- ▪Sans Savon offers oil-based cleansers that clean without disrupting the skin's protective microbiome.
- ▪The Halliwells previously revolutionized hair care with their detergent-free product, New Wash.
- ▪Sans Savon aims to provide a healthier alternative to traditional soaps that can irritate the skin.
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BusinessRetailHairstory Founders’ Next Act: Hand And Body Wash Without DetergentByPamela N. Danziger,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market.Follow AuthorMay 25, 2026, 11:22am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.SummaryEli Halliwell, co-founder of Hairstory, revolutionized hair care by creating detergent-free New Wash, an oil-based cleanser that preserves natural oils, unlike traditional shampoos. Following Hairstory's success, now with over a million customers and Ulta distribution, Halliwell and his wife Erica launched Sans Savon.
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