Hasbro, Mattel and More Reveal New Must-Have Merch at SDCC 2026
Culture > Entertainment > Comics & Toys Hasbro, Mattel and More Reveal New Must-Have Merch at SDCC 2026 We've got our first look at new toys, apparel and collectibles – and some of it is already on sale. The event runs through July 26 and is bringing us our first look at tons of awesome new merch, including toys, collectibles, apparel and more. Plus, you don’t need a ticket to get in on the action.
- ▪Culture > Entertainment > Comics & Toys Hasbro, Mattel and More Reveal New Must-Have Merch at SDCC 2026 We've got our first look at new toys, apparel and collectibles – and some of it is already on sale.
- ▪The event runs through July 26 and is bringing us our first look at tons of awesome new merch, including toys, collectibles, apparel and more.
- ▪Plus, you don’t need a ticket to get in on the action.
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Culture > Entertainment > Comics & Toys Hasbro, Mattel and More Reveal New Must-Have Merch at SDCC 2026 We've got our first look at new toys, apparel and collectibles – and some of it is already on sale. Max McHone Contributor Max is a freelance writer on CNET's commerce team with a passion for film, TV, gaming and all things pop culture.… Read full bio Max McHone Contributor Read full bio July 24, 2026, 4:03 pm ET 2 min read Hasbro/Funko/Mondo San Diego Comic Con kicked off this week, which means it’s basically Christmas for nerds right now. The event runs through July 26 and is bringing us our first look at tons of awesome new merch, including toys, collectibles, apparel and more. Plus, you don’t need a ticket to get in on the action.
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