Henkell Freixenet Bets On Growth Segments To Reignite Sparkling Wine
Henkell Freixenet experienced modest revenue growth of 0.5% in 2025 amidst a challenging global market for wines. The company is focusing on growth segments like prosecco and non-alcoholic sparkling wines to navigate economic difficulties. Despite a decline in sales of its flagship brand, the company remains optimistic about future opportunities in the sparkling wine sector.
- ▪Henkell Freixenet's revenue reached €1.25 billion in 2025, reflecting stability in a contracting market.
- ▪The company opened three new subsidiaries in Argentina, Croatia, and Ireland to enhance international presence.
- ▪Sales of the Freixenet brand declined by 4% due to challenges in the cava segment, but gains were noted in prosecco and Italian rosé.
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BusinessRetailHenkell Freixenet Bets On Growth Segments To Reignite Sparkling WineByKevin Rozario,Former Contributor.Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper.Apr 28, 2026, 11:05pm EDTApr 29, 2026, 08:07am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.The headquarters of Henkell Freixenet in Hesse, Wiesbaden. Photo: Andreas Arnold/dpa (Photo by Andreas Arnold/picture alliance via Getty Images)dpa/picture alliance via Getty ImagesGermany-based drinks producer, Henkell Freixenet, had a flat 2025 as revenue grew by just 0.5%—showing stability given a contracting global market for wines and sparkling wines.
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