Here’s why restaurant diners are ditching wine bottles for the table
Restaurant diners are increasingly opting out of ordering wine bottles for the table, favoring individual drink choices instead. This shift is attributed to changing consumer habits focused on health and conscious spending, leading to a downturn in the US wine industry. To offset lost revenue from fewer bottle orders, restaurants are raising prices on other beverages and enhancing their non-alcoholic drink offerings.
- ▪Consumers are prioritizing healthy living and culinary options, leading to a decline in wine bottle orders.
- ▪Restaurants are raising prices elsewhere to compensate for the revenue shortfall from wine sales.
- ▪Non-alcoholic drinks are being crafted with the same complexity as cocktails, allowing them to command similar prices.
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Food & Drink Here’s why restaurant diners are ditching wine bottles for the table By Teresa Mull , Fox News Published May 16, 2026, 4:38 p.m. ET Originally Published by: 'Bloodbath' hits wine country as millennials and boomers abandon alcohol Scientists used electricity on coffee and discovered what makes it taste good Automatic tipping push brings concerns to major US city People aren’t ordering a bottle of wine for the table the way they used to, according to a new report. But industry experts say restaurants are making up for the revenue shortfall in other ways.
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