Hisense India Enters the Laundry Category With the Launch of the Washing Machine Range
Hisense, a leading global consumer electronics and home appliances brand, today announced its entry into the Indian laundry segment with the launch of its new washing machine range. Industry estimates project the Indian washing machine market to grow over 20% by 2030, driven by rising urbanisation, higher disposable incomes and growing demand for fully automatic and smart-connected appliances. The smart washing machine segment already accounts for over one-third of the market and is expected to witness robust growth in the coming years.
- ▪Hisense, a leading global consumer electronics and home appliances brand, today announced its entry into the Indian laundry segment with the launch of its new washing machine range.
- ▪Industry estimates project the Indian washing machine market to grow over 20% by 2030, driven by rising urbanisation, higher disposable incomes and growing demand for fully automatic and smart-connected appliances.
- ▪The smart washing machine segment already accounts for over one-third of the market and is expected to witness robust growth in the coming years.
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Hisense, a leading global consumer electronics and home appliances brand, today announced its entry into the Indian laundry segment with the launch of its new washing machine range. Marking a significant milestone in the company’s growth journey in India, the launch expands Hisense’s product portfolio beyond televisions and air conditioners into the laundry category, reinforcing its commitment to becoming a comprehensive home appliance brand for Indian consumers.The new lineup comprises Top Load and Semi-Automatic Washing Machines, offering capacities ranging from 7kg to 14kg to meet the diverse needs of Indian households.
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