Home cocktail maker says Gen Z isn't giving up alcohol — they're changing how they drink
The alcohol industry has long relied on young adults eventually becoming regular drinkers. From 1997 to 2023, Gallup found that at least 60% of Americans reported drinking alcohol. The figure fell to 58% in 2024 and again to 54% in 2025.The alcohol industry faces a new challenge.
- ▪The alcohol industry has long relied on young adults eventually becoming regular drinkers.
- ▪From 1997 to 2023, Gallup found that at least 60% of Americans reported drinking alcohol.
- ▪The figure fell to 58% in 2024 and again to 54% in 2025.The alcohol industry faces a new challenge.
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Media Home cocktail maker says Gen Z isn't giving up alcohol — they're changing how they drink Bartesian CEO Ryan Close says younger consumers are more intentional and are seeking premium experiences By Rachel Wolf Fox News Published July 26, 2026 5:00pm EDT Facebook Twitter Threads Flipboard Comments Print Email Add Fox News on Google close Video US alcohol sales at record low as Americans turn to sleep aids Fox News' Madison Scarpino provides details on the apparent shift away from alcohol consumption in the U.S. as natural sleep aid supplements increase in popularity. NEWYou can now listen to Fox News articles! The alcohol industry has long relied on young adults eventually becoming regular drinkers.
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