House of Spells brings fresh magic to the Deuce decades after NYC block’s porn-and-crime nadir
Steve Cuozzo Business realty check House of Spells brings fresh magic to the Deuce decades after NYC block’s porn-and-crime nadir By Steve Cuozzo Published July 24, 2026, 9:40 a.m. Add The New York Post on Google The Deuce was losing its juice — but a giant new fun-and-fantasy store from England is the latest retailer aiming to put the magic back in the world-famous – once notorious – West 42nd Street block between Seventh and Eighth avenues. House of Spells, a UK-based seller of toys and collectibles licensed from fantasy franchises such as “Harry Potter,” “Lord of the Rings” and “Game of Thrones,” will open its doors at 234 W.
- ▪Steve Cuozzo Business realty check House of Spells brings fresh magic to the Deuce decades after NYC block’s porn-and-crime nadir By Steve Cuozzo Published July 24, 2026, 9:40 a.m.
- ▪Add The New York Post on Google The Deuce was losing its juice — but a giant new fun-and-fantasy store from England is the latest retailer aiming to put the magic back in the world-famous – once notorious – West 42nd Street block between Se
- ▪House of Spells, a UK-based seller of toys and collectibles licensed from fantasy franchises such as “Harry Potter,” “Lord of the Rings” and “Game of Thrones,” will open its doors at 234 W.
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Steve Cuozzo Business realty check House of Spells brings fresh magic to the Deuce decades after NYC block’s porn-and-crime nadir By Steve Cuozzo Published July 24, 2026, 9:40 a.m. ET (function() { var overlay = document.getElementById("nyp-player-lcp-overlay"); if (!overlay) { return; } function hideOverlay() { overlay.remove(); } function afterDCL() { requestAnimationFrame(hideOverlay); } if (document.readyState === "loading") { document.addEventListener("DOMContentLoaded", afterDCL, { once: true }); } else { afterDCL(); } })(); See more of our coverage in your search results.
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