How a NJ school's apparel deal was tailored for the new era of college sports
Fairleigh Dickinson University has signed a new apparel deal with Macron, marking a significant shift in their athletic sponsorship strategy. This partnership comes as the university seeks to align with its growth in student-athlete numbers and recent athletic successes. The deal reflects a broader trend in college sports where smaller institutions are exploring new partnerships outside the traditional big brands.
- ▪Fairleigh Dickinson University has transitioned from Under Armour to Macron for its athletic apparel.
- ▪The university's athletic department has grown from 240 to 400 athletes since signing with Under Armour in 2019.
- ▪FDU made headlines by defeating No. 1 Purdue in the 2023 NCAA Tournament, showcasing its competitive spirit.
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