How .BRANDs improve domain security and user trust – even in an AI world
The Internet Corporation for Assigned Names and Numbers (ICANN) has reopened the application period for .BRAND domains, allowing companies to register their trademarked names as top-level domains. This initiative aims to enhance domain security and user trust, particularly in the face of increasing cyber threats and brand infringements. By owning a .BRAND domain, organizations can better manage their online presence and protect against phishing and fraud.
- ▪ICANN opened the application period for .BRAND domains at the end of April 2026.
- ▪Companies can now register a new generic top-level domain that matches their trademarked name.
- ▪Nine out of ten organizations have experienced at least one domain name system attack, costing an average of $1.1 million per incident.
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Pro How .BRANDs improve domain security and user trust – even in an AI world Opinion By Gretchen Olive published 26 May 2026 New gTLD registration period enables organizations to future-proof digital assets When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Shutterstock) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter At the end of April, the Internet Corporation for Assigned Names and Numbers (ICANN) opened the application period for domain registrars, to allow companies to register for .BRAND domains for the first time since 2012, allowing organizations to register a…
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