How Canadian alcohol producers are adjusting in light of Trump’s threatened tariffs
“We’re trying to be nimble and be prepared for the unexpected.”According to Lane, the idea behind Nonny was to bring the fun of the craft beer world to the non-alcoholic category. The brand has enjoyed success by focusing on sales in bars and restaurants, as well as securing distribution across the country, including with major retailers such as Whole Foods and London Drugs. Border delays led them to establish a fulfilment centre in Washington.
- ▪“We’re trying to be nimble and be prepared for the unexpected.”According to Lane, the idea behind Nonny was to bring the fun of the craft beer world to the non-alcoholic category.
- ▪The brand has enjoyed success by focusing on sales in bars and restaurants, as well as securing distribution across the country, including with major retailers such as Whole Foods and London Drugs.
- ▪Border delays led them to establish a fulfilment centre in Washington.
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Open this photo in gallery:Nonny founders Leigh and Lane Matkovich, at Bar Bravo in Vancouver.Grady Mitchell/SuppliedShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountEven before the latest tariff threats from the Trump administration, Canadian alcohol producers have been buffeted by supply chain and order disruptions. But the proposed 50-per-cent sanction on a wide variety of products, including alcohol and related products, will effectively close any opportunities of selling to American consumers.“It’s a game of dodgeball out here,” says Lane Matkovich, who founded the non-alcoholic beer brand, Nonny, with his brother Leigh Matkovich in Vancouver in 2022.
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