How Ferrari bungled the design of its first EV
Ferrari's first electric vehicle, the Luce, has faced significant backlash for its design, which many critics find unappealing. The car's aesthetic has been compared unfavorably to mass-market vehicles, leading to disappointment among fans and loyalists. This reaction highlights the disconnect between Ferrari's brand identity and the new design direction taken with the Luce.
- ▪The Luce is considered one of the most disliked Ferraris ever unveiled.
- ▪Critics have compared its design to a vacuum and a Nissan Leaf.
- ▪The vehicle was designed in collaboration with Apple designers Jony Ive and Marc Newson.
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TransportationCloseTransportationPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TransportationDesignCloseDesignPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All DesignTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechHow Ferrari bungled the design of its first EVThe Luce could be the most universally disliked Ferrari ever unveiled.
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