How ‘Off Campus’ made these iconic ‘90s lip colors buzzier than ever
The classic shade is so popular, seven tubes sell every minute globally.
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Shopping How ‘Off Campus’ made these iconic ‘90s lip colors buzzier than ever By Erica Radol Published June 11, 2026, 1:05 p.m. ET The viral lipstick from "Off Campus" is already an icon. Amazon/Courtesy Everett Collection See more of our coverage in your search results. Add Page Six on Google Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Amazon’s newly minted blockbuster hit “Off Campus” has officially taken over our screens — and our shopping carts. While viewers are already obsessed with the college sports drama’s romantic tropes and famously spicy scenes, one unexpected look has become a viral obsession: Allie Hayes’ lipstick, which we immediately clocked as a millennial icon.
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