How online shopping journeys are changing
The landscape of online shopping is evolving as consumer preferences shift. Research by PayPal indicates that many Australians abandon purchases due to payment method visibility and complicated checkout processes. Retailers are adapting by simplifying the purchasing journey to enhance customer experience and reduce cart abandonment.
- ▪31 percent of Australians abandon purchases if their preferred payment method is not visible.
- ▪45 percent leave if the checkout process is too complicated or lengthy.
- ▪Retailers are rethinking online purchasing journeys to minimize friction and improve conversion rates.
Opening excerpt (first ~120 words) tap to expand
{"@context":"https://schema.org","@type":"NewsArticle","dateModified":"2026-06-05T02:51:50Z","datePublished":"2026-06-05T02:51:50Z","description":"Behind every abandoned virtual shopping cart is a customer who almost completed a purchase.","headline":"How online shopping journeys are changing","keywords":"PayPal, TTA off, Commercial…
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Sydney Morning Herald.