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How the Reputation Firm Terakeet Failed to Fix an Epstein Friend’s Image

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Terakeet, a reputation management firm, used online tricks to downplay the friendship of the Goldman Sachs general counsel, Kathryn Ruemmler, with the sex offender Jeffrey Epstein. It wasn’t enough.

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2 outlets in our directory ran this story, first to last over 4 hours. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.

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