How the Shanghai Film Festival Is Tapping Into China’s Movie Tourism Boom
This year has seen reports of a tourism boom in the likes of northwestern Qinghai province thanks to the Lunar New Year box office hit Pegasus 3, with hotel bookings in the shooting-location city of Delingha up 71 percent year-over-year during the February holiday, according to data from travel platform Qunar. “Film tourism is quite a trend in this recent five years,” explains Freda Fan, senior manager of programming and screening at the Shanghai International Film & TV Events Center, the festival’s organizing body. “Last year, we had Ne Zha 2, which made Yibin in Sichuan a hit with visitors.
- ▪This year has seen reports of a tourism boom in the likes of northwestern Qinghai province thanks to the Lunar New Year box office hit Pegasus 3, with hotel bookings in the shooting-location city of Delingha up 71 percent year-over-year dur
- ▪“Film tourism is quite a trend in this recent five years,” explains Freda Fan, senior manager of programming and screening at the Shanghai International Film & TV Events Center, the festival’s organizing body.
- ▪“Last year, we had Ne Zha 2, which made Yibin in Sichuan a hit with visitors.
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| Publication time | Mon, 15 Jun 2026 00:30:00 +0000 |
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'Dear You' Damai Entertainment Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Much has been made of the Chinese film industry’s struggles to recapture the heady days of its pre-pandemic box office records, but it appears a government-led push for film tourism has started to help the wider domestic economy recoup some of what has been lost at the multiplex.
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