How to Make an Entry-Level It-Bag
Luxury brands are adapting to changing consumer preferences by introducing entry-level handbags that cater to value-conscious shoppers. As prices for luxury goods rise, many aspirational buyers are turning to contemporary brands or smaller luxury items. To attract these consumers back, brands are creating new styles at lower price points while maintaining a sense of exclusivity.
- ▪Luxury brands are expanding their entry-level offerings to attract value-conscious consumers.
- ▪Contemporary brands are facing challenges in maintaining desirability as luxury brands enter the lower price segment.
- ▪New handbag styles are being introduced at lower price points to cater to aspirational buyers.
Opening excerpt (first ~120 words) tap to expand
FashionHow to Make an Entry-Level It-BagBy Maliha ShoaibMay 27, 2026Gucci campaign featuring the new Lunetta bag.Photo: Courtesy of GucciSave StorySave this storySave StorySave this storyA decade ago, almost all luxury houses offered an ‘affordable’ handbag. These styles, usually smaller bags priced around the $1,000 mark, provided the aspirational shopper with a slice of heritage and a taste of capital-F fashion. But as brands hiked prices in the name of elevation, those who once aspired to own a designer bag found themselves increasingly priced out of the category and skeptical of luxury’s value. Where did those consumers go?Many turned to contemporary labels — DeMellier, Polène, Staud — or shifted their spending toward categories or experiences that felt easier to justify.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Vogue.
