How Topps beat everyone to the LeBron James-76ers decision — and blindsided NBA
NBA exclusive How Topps beat everyone to the LeBron James-76ers decision — and blindsided NBA By Erich Richter Published July 24, 2026, 7:08 p.m. Add The New York Post on Google The NBA spent all summer waiting on LeBron James’ free agency decision, and the scoop went to a trading card company. News of James’ two-year agreement with the 76ers was printed on cardboard and posted by the Topps social media team in conjunction with James in a collaborative Instagram post before any reporter or even the league could get their hands on the information.
- ▪NBA exclusive How Topps beat everyone to the LeBron James-76ers decision — and blindsided NBA By Erich Richter Published July 24, 2026, 7:08 p.m.
- ▪Add The New York Post on Google The NBA spent all summer waiting on LeBron James’ free agency decision, and the scoop went to a trading card company.
- ▪News of James’ two-year agreement with the 76ers was printed on cardboard and posted by the Topps social media team in conjunction with James in a collaborative Instagram post before any reporter or even the league could get their hands on
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NBA exclusive How Topps beat everyone to the LeBron James-76ers decision — and blindsided NBA By Erich Richter Published July 24, 2026, 7:08 p.m. ET (function() { var overlay = document.getElementById("nyp-player-lcp-overlay"); if (!overlay) { return; } function hideOverlay() { overlay.remove(); } function afterDCL() { requestAnimationFrame(hideOverlay); } if (document.readyState === "loading") { document.addEventListener("DOMContentLoaded", afterDCL, { once: true }); } else { afterDCL(); } })(); See more of our coverage in your search results. Add The New York Post on Google The NBA spent all summer waiting on LeBron James’ free agency decision, and the scoop went to a trading card company.
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