I visited Samsung's foldable-themed pop-up pub and its alcohol-free beers tasted terrible
Samsung created a foldable-themed pop‑up pub called the Fold Inn in Soho, London, to celebrate its new Fold 8 series and other devices. The venue featured three non‑alcoholic beers named City Pour, Soho Sippa and Shoreditch Pint, which the author found tasted terrible. The activation was open for only two days, from July 24 to July 25, 2026, with limited seating and no air‑conditioning.
- ▪The Fold Inn displayed themed vignettes, including a folded bar with non‑working taps and a pool table matching the aspect ratio of the Galaxy Z Flip 8.
- ▪Samsung offered three non‑alcoholic beers on tap but did not disclose the brewery that produced them.
- ▪A signed England football shirt and retro Samsung phones from 2006 were displayed as part of the decor.
- ▪The pop‑up was open only on July 24 and 25, 2026, from 11 AM to 8 PM, and was promoted with bus ads and digital signage in Covent Garden.
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News Mobile Smartphones I visited Samsung's foldable-themed pop-up pub and its alcohol-free beers tasted terrible What’s wrong? You’ve hardly touched your pint of Samsung Soho Sippa. By Mat Smith July 24, 2026 10:00 am EST Mat Smith for Engadget Samsung nearly always does something weird during its Unpacked launch events: sometimes by getting a smiling Mark Zuckerberg to walk past a dystopian audience in VR, or hiring a random movie star or K-Pop band and this year, Spider-Man's sidekick. (Ed. note: Guy in the chair, Mat!) This year, to mark the launch of three new foldables, two new smartwatches and to tease some almost-here smart glasses, Samsung is smashing together its Fold 8 series with the (concept of the) great British boozer in the center of Soho, London.
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