I was at the exclusive launch of Ferrari's new EV that sent the stock tumbling. But there may be light at the end of the tunnel
Ferrari's launch of its first full electric car, the Luce, faced significant backlash from investors, resulting in an 8% drop in stock prices. The event was highly controlled, with strict security measures to prevent unauthorized photography. Despite the negative market reaction, the launch showcased the company's ambitious shift towards electric vehicles.
- ▪The Luce is Ferrari's first full electric car, unveiled after five years of development.
- ▪The launch event was tightly controlled, with security measures to prevent unauthorized photography.
- ▪Ferrari's stock fell 8% the day after the event, disappointing investors.
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The launch that turned into a PR crisis for Ferrari started about six weeks ago when an invitation landed in my inbox to come to the unveiling of the Luce, its very first full electric car.The event was so controlled that security blocked our phone cameras to stop unauthorized pictures of the 550,000-euro EV, which so disappointed investors that the company's stock fell 8% the next day. But the event was a reminder of how big a step the company was taking and how the car's real test will be when it comes to market.On Monday evening, I was whooshed alongside hundreds of guests in dark vans, escorted by police, to the Vela di Calatrava sports complex on the outskirts of Rome.Security stickered our phones and laptop cameras to cover the cameras and checked multiple times in case we had…
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