I went to America’s largest gathering of astrologers. It was a battle over how to read the stars
It was a battle over how to read the starsNow a $15bn industry, astrology is more mainstream in the US than ever. Around me, vendors are hoping to excite the 1,500 attenders, flogging books, tracts, affiliations, proprietary apps and various software programs that have replaced the laborious chart-drawing of yore.I admit, I had come expecting a crowd flaunting amulets and sweeping cloaks. But apart from the occasional streak of purple hair and wispy wizard beard, what I encountered was an even weirder normcore of podiatry-sensible footwear and Oxford button downs.
- ▪It was a battle over how to read the starsNow a $15bn industry, astrology is more mainstream in the US than ever.
- ▪Around me, vendors are hoping to excite the 1,500 attenders, flogging books, tracts, affiliations, proprietary apps and various software programs that have replaced the laborious chart-drawing of yore.I admit, I had come expecting a crowd f
- ▪But apart from the occasional streak of purple hair and wispy wizard beard, what I encountered was an even weirder normcore of podiatry-sensible footwear and Oxford button downs.
The Guardian — Science publishes from United Kingdom and files mainly under science. We currently carry 119 of its stories.
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Story provenance
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Record
| Original publisher | The Guardian — Science |
| Canonical URL | https://www.theguardian.com/science/ng-interactive/2026/oct/01/united-astrology-conference |
| Publication time | Thu, 01 Oct 2026 11:00:49 GMT |
| Retrieval time | 2026-10-01T11:12:33.706Z |
| Last seen | 2026-10-01T11:12:33.706Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | -1th0WDMLufU · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
‘Astrology is really an art form,’ said one practitioner at the United Astrology Conference in Chicago. ‘There is the technical component, but it’s mostly about understanding human behavior.’ Illustration: Dajah Callen/The GuardianView image in fullscreen‘Astrology is really an art form,’ said one practitioner at the United Astrology Conference in Chicago. ‘There is the technical component, but it’s mostly about understanding human behavior.’ Illustration: Dajah Callen/The GuardianHistory of scienceI went to America’s largest gathering of astrologers. It was a battle over how to read the starsNow a $15bn industry, astrology is more mainstream in the US than ever.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Guardian — Science.
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