If Netflix’s Ad-Tier Audience Was A Country, It Would Rank Among The Largest On Earth
Netflix's ad-supported tier has seen significant growth, now reaching over 250 million monthly active viewers. This audience size is comparable to some of the largest countries in the world. The company has shifted its perspective on advertising, now viewing it as a key component of its business strategy rather than a distraction.
- ▪Netflix's ad-supported tier has grown from 70 million users in 2024 to over 250 million monthly active viewers.
- ▪The audience size of Netflix's ad tier is large enough to rank among the biggest countries globally.
- ▪Netflix's advertising president stated that the company is ready to compete with anyone in the advertising space.
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| Original publisher | Forbes — Business |
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| Publication time | Sat, 16 May 2026 11:15:00 -0400 |
| Retrieval time | 2026-05-16T16:00:18.941Z |
| Last seen | 2026-05-16T16:00:18.941Z |
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BusinessMediaIf Netflix’s Ad-Tier Audience Was A Country, It Would Rank Among The Largest On EarthByAndy Meek,Senior Contributor.Forbes contributors publish independent expert analyses and insights. I report on media as well as its intersection with news and culture.Follow AuthorMay 16, 2026, 11:15am EDTEmily Rudd as Nami, Inaki Godoy as Monkey D. Luffy, and Jacob Romero as Usopp in Season 2 of Netflix’s "One Piece."NetflixTwo things still stand out to me from the last time I interviewed Netflix co-founder Marc Randolph several years ago. I remember, for one thing, that we talked about Netflix’s history and Randolph’s early days with the company — and also his insistence to me that the streaming giant would never get into the ads game.
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