I'm just glad Samsung's price hikes weren't worse
Samsung has increased the price of its latest foldable flagship and ultra-flagship devices by $100 across the board. This price hike is expected to be followed by other major handset makers, including Google and Apple. The industry-wide price rises are likely to have a significant impact on sales, with many consumers reconsidering their purchases or holding onto their current devices for longer.
- ▪Samsung's latest devices have seen a $100 price increase across the board.
- ▪Google is expected to add at least $100 to the price of its new Pixel handsets.
- ▪Apple's outgoing CEO Tim Cook has laid the groundwork for iPhones to get more expensive, with price rises already applied to almost all of its product lines.
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News Mobile Smartphones I'm just glad Samsung's price hikes weren't worse That’s a sign of how tough things are right now. By Daniel Cooper July 23, 2026 10:09 am EST Sam Rutherford for Engadget The arrival of Samsung's latest crop of foldable flagship and ultra-flagship devices came with a $100 price increase across the board. My reaction, perversely, was relief that the figure wasn't higher, given how badly the AI bubble has severed the link between component pricing and value. My relief isn't just for the wallets of my fellow consumers, but the health of the industry overall. If you've been keeping an eye on the rumor mill, you're expecting to see every major handset maker follow Samsung's lead. Google is thought to be adding at least $100 onto the price of the new Pixel handsets.
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