Imax 70 mm screenings become the biggest star for Christopher Nolan’s ‘The Odyssey’
For Mike Rohlfing to see "The Odyssey" in theaters this week, the 39-year-old marketer set off on a hero's journey of his own.Rohlfing, along with his wife and three kids, drove approximately 900 miles round trip by minivan from their home in St. Their destination: One of the select movie theaters offering Imax 70-millimeter screenings for director Christopher Nolan's adaptation of the epic poem."It's an incredible format," Rohlfing told CNBC. Exclusive data shared with CNBC shows how significantly the film revved up interest for higher-priced Imax 70 mm screenings.The format is part of a class of higher-end screening types known as "premium large formats," or PLFs.
- ▪For Mike Rohlfing to see "The Odyssey" in theaters this week, the 39-year-old marketer set off on a hero's journey of his own.Rohlfing, along with his wife and three kids, drove approximately 900 miles round trip by minivan from their home
- ▪Their destination: One of the select movie theaters offering Imax 70-millimeter screenings for director Christopher Nolan's adaptation of the epic poem."It's an incredible format," Rohlfing told CNBC.
- ▪Exclusive data shared with CNBC shows how significantly the film revved up interest for higher-priced Imax 70 mm screenings.The format is part of a class of higher-end screening types known as "premium large formats," or PLFs.
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For Mike Rohlfing to see "The Odyssey" in theaters this week, the 39-year-old marketer set off on a hero's journey of his own.Rohlfing, along with his wife and three kids, drove approximately 900 miles round trip by minivan from their home in St. Louis, Missouri, to Grand Rapids, Michigan. Their destination: One of the select movie theaters offering Imax 70-millimeter screenings for director Christopher Nolan's adaptation of the epic poem."It's an incredible format," Rohlfing told CNBC.
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