Indian court ruling on Google keyword ads could reshape online advertising
An Indian court has ruled that Google infringed the trademark rights of a bathroom fittings maker by allowing rivals to use its name as an advertising keyword. The court ordered Google to pay damages of $31,600 and stated that Google's AdWords Policy makes it clear that the company sells or auctions the use of trademarks without authorization. This ruling could have major implications for the online advertising market and may change the economics of online advertising for millions of businesses.
- ▪The Delhi High Court ruled that Google infringed the trademark rights of Hindware by allowing rival companies to use its name as a keyword.
- ▪The court ordered Google to pay damages of $31,600 in the ruling issued on May 22.
- ▪The ruling could have major implications for the online advertising market and may change the economics of online advertising for millions of businesses.
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An Indian court ruling that Google infringed the trademark rights of a bathroom fittings maker by allowing rivals to use its name as an advertising keyword could reshape the online ads market, Indian businesses said on Friday.The court ordered Google to pay damages of $31,600 in a ruling issued on May 22 by the Delhi High Court, which businesses have since been responding to.Delhi High Court says Google allowed rival companies of India’s Hindware to use “Hindware” as a keyword to target their own advertising.The court said “the manner in which Google operates its AdWords Policy makes it clear that Google sells or auctions the use of the trademark ... without any authorisation from the proprietor of the trademark.” Google appeals U.S.
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