Inside the ‘redemption campaign’ to reinstall James Hird
The campaign to reinstate James Hird as coach of Essendon, termed the 'redemption campaign', gained momentum following a significant loss to Adelaide last year. Former chairman Paul Little initiated discussions about Hird's return after the club extended the contract of current coach Brad Scott. The movement has seen support from notable figures like Kevin Sheedy, despite internal disagreements within the club's leadership.
- ▪The 'redemption campaign' for James Hird began after a heavy loss to Adelaide in March 2025.
- ▪Paul Little, a supporter of Hird, sought a meeting with then-chairman David Barham following the loss.
- ▪Kevin Sheedy, a club director, publicly expressed his belief that Hird should have been reinstated as coach.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Sydney Morning Herald.