Inside the ‘redemption campaign’ to reinstall James Hird
The campaign to reinstate James Hird as coach of Essendon, termed the 'redemption campaign', gained momentum following a significant loss to Adelaide last year. Former chairman Paul Little initiated discussions about Hird's return after the club extended the contract of current coach Brad Scott. The movement has seen support from notable figures like Kevin Sheedy, despite internal disagreements within the club's leadership.
- ▪The 'redemption campaign' for James Hird began after a heavy loss to Adelaide in March 2025.
- ▪Paul Little, a supporter of Hird, sought a meeting with then-chairman David Barham following the loss.
- ▪Kevin Sheedy, a club director, publicly expressed his belief that Hird should have been reinstated as coach.
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| Original publisher | The Sydney Morning Herald |
| Canonical URL | https://www.smh.com.au/sport/afl/inside-the-redemption-campaign-to-reinstall-james-hird-20260528-p601j5.html?ref=rss&utm_medium=rss&utm_source=rss_feed |
| Publication time | Sat, 30 May 2026 05:30:00 +1000 |
| Retrieval time | 2026-05-29T19:35:02.961Z |
| Last seen | 2026-05-29T19:35:02.961Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | k2kYHlHF1KJv |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
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| Commercial reuse | May the content be reused commercially? | Not permitted |
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Sydney Morning Herald.