Insta360 conquered 360 cameras — now it’s eyeing glasses
He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.It’s right there in the name: “Insta360” makes 360-degree cameras, ones that film every angle simultaneously so you can shoot first and frame later. It didn’t invent the idea, but Insta360 has become so synonymous with 360 cameras that it dominates the category with 73 percent of worldwide marketshare. It’s preparing to ship so many cameras, it just spent $298 million — more than GoPro’s entire valuation — on memory chips alone.But as Insta360 sells its 10 millionth camera and opens its first flagship US store in New York City’s Times Square, it’s thinking bigger than two hemispherical lenses on a stick.
- ▪He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.It’s right there in the name: “Insta360” makes 360-degree cameras, ones that film every angle simultaneously so you can shoot first and frame later.
- ▪It didn’t invent the idea, but Insta360 has become so synonymous with 360 cameras that it dominates the category with 73 percent of worldwide marketshare.
- ▪It’s preparing to ship so many cameras, it just spent $298 million — more than GoPro’s entire valuation — on memory chips alone.But as Insta360 sells its 10 millionth camera and opens its first flagship US store in New York City’s Times Squ
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| Original publisher | The Verge |
| Canonical URL | https://www.theverge.com/tech/999489/insta360-smart-glasses-mirrorless-interview |
| Publication time | 2026-09-25T08:00:00-04:00 |
| Retrieval time | 2026-09-25T12:05:32.028Z |
| Last seen | 2026-09-25T12:05:32.028Z |
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TechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechGadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsInsta360 conquered 360 cameras — now it’s eyeing glassesThe Chinese brand has 73 percent of the worldwide 360 camera market.
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