Instagram chief thinks a chronological feed is ‘much worse’ and says the quiet part out loud

Ben Schoon· Sep 11, 2026 · 3:05 PM UTC ·3 min read · 0 reactions · 0 comments · 6 views

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TL;DR · WeSearch summary

In a chronological feed versus an algorithmic one, a larger quantity of posts would indeed improve reach and, as such, constantly-online influencers, businesses, and others would absolutely benefit from their ability to post more content. That could drown out content from close friends, assuming the user is actually following all of these other accounts in the first place. While Australia is looking to give users an opt-out from algorithmic feeds, Instagram has already complied with legislation that requires it to give the choice to the user such as in the Netherlands, the report brings out.

Key facts

▪In a chronological feed versus an algorithmic one, a larger quantity of posts would indeed improve reach and, as such, constantly-online influencers, businesses, and others would absolutely benefit from their ability to post more content.
▪That could drown out content from close friends, assuming the user is actually following all of these other accounts in the first place.
▪While Australia is looking to give users an opt-out from algorithmic feeds, Instagram has already complied with legislation that requires it to give the choice to the user such as in the Netherlands, the report brings out.

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Original publisher	9to5Google
Canonical URL	https://9to5google.com/2026/09/11/instagram-chronological-feed-much-worse/
Publication time	Fri, 11 Sep 2026 15:05:00 +0000
Retrieval time	2026-09-11T15:07:50.761Z
Last seen	2026-09-11T15:07:50.761Z
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