Instagram Exec Thinks People Don’t Actually Want A Chronological Feed
Meta’s Instagram chief Adam Mosseri thinks a chronological feed would overwhelm users more than the algorithm-curated one. Mosseri made the comments at a press briefing in Australia, where the government has just proposed giving social media users the option to switch to a non-algorithm-driven feed. These feeds combine content from all corners of the platform, then rank it in a way that ensures the user keeps scrolling, and the company continues driving profit.
- ▪Meta’s Instagram chief Adam Mosseri thinks a chronological feed would overwhelm users more than the algorithm-curated one.
- ▪Mosseri made the comments at a press briefing in Australia, where the government has just proposed giving social media users the option to switch to a non-algorithm-driven feed.
- ▪These feeds combine content from all corners of the platform, then rank it in a way that ensures the user keeps scrolling, and the company continues driving profit.
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Story provenance
Attribution is not the same as permission. This drawer separates discovery metadata, excerpts, WeSearch-generated summaries, reuse status, and whether the publisher receives the visit. Nothing here claims a legal grant the publisher has not made.
Record
| Original publisher | Gizmodo |
| Canonical URL | https://gizmodo.com/instagram-exec-thinks-people-dont-actually-want-a-chronological-feed-2000809867 |
| Publication time | Fri, 11 Sep 2026 13:00:37 +0000 |
| Retrieval time | 2026-09-11T13:14:16.473Z |
| Last seen | 2026-09-11T13:14:25.662Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | GlvkqfFKyWGY · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Meta’s Instagram chief Adam Mosseri thinks a chronological feed would overwhelm users more than the algorithm-curated one. Mosseri made the comments at a press briefing in Australia, where the government has just proposed giving social media users the option to switch to a non-algorithm-driven feed. Under the new proposal, called My Feed, My Way, social media platforms will be required to give every user the option to see only posts from the people they follow, rather than what the algorithm curates for them, or face up to 109.2 million Australian dollars in…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Gizmodo.
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