iPhone Fold will reportedly have 'four selling points' — here's how it will stand out
The upcoming iPhone Fold, also referred to as the iPhone Ultra, is expected to launch with four key selling points: durability, performance, a crease-free display, and a large iPad-style screen when unfolded. Despite entering the foldable market years after competitors, Apple aims to leverage its strengths in design and user experience to attract customers. With a rumored price of over $2,000, the device will target iPhone loyalists who want foldable functionality without switching to Android.
- ▪The iPhone Fold is rumored to feature a 7.8-inch folding screen, close in size to the 8.3-inch iPad mini 7.
- ▪Apple is focusing on durability, performance, a crease-free display, and an iPad-like unfolded experience as key selling points.
- ▪The device will cater to iPhone users who prefer not to switch to Android for foldable phone options.
- ▪Foldable phones have been on the market since 2018, with Samsung already preparing its eighth generation before Apple's first release.
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| Original publisher | Tom's Guide |
| Canonical URL | https://www.tomsguide.com/phones/iphones/iphone-fold-will-reportedly-have-four-selling-points-heres-how-it-will-stand-out |
| Publication time | Tue, 28 Apr 2026 05:45:00 +0000 |
| Retrieval time | 2026-04-28T05:49:00.687Z |
| Last seen | 2026-04-28T05:49:00.687Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | cEptpyONAIGY |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
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Phones iPhones iPhone Ultra will reportedly have 'four selling points' — here's how it will stand out News By Tom Pritchard published 28 April 2026 But will it make people want to spend $2,000? When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Future) Copy link Facebook X Reddit Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter The iPhone Fold (aka iPhone Ultra) is set to be a huge deal when it arrives later this year, but the elephant in the room is that Apple is rather late to this particular party.
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