Is Demna the Ryan Murphy of Fashion?
Demna, the creative director of Gucci, has taken a bold approach to reviving the brand, likening his showmanship to that of TV producer Ryan Murphy. His latest collection, showcased in Times Square, emphasizes a straightforwardly sexy aesthetic that appeals to a broad audience. Both Demna and Murphy are influential figures in their respective fields, known for their commercial success and ability to create immersive experiences.
- ▪Demna's Gucci show in Times Square was dubbed 'GucciCore' and featured a star-studded front row.
- ▪He aims to create a fashion aesthetic that is universally appealing and accessible.
- ▪Both Demna and Ryan Murphy are recognized for their high glamour and camp sensibilities in their work.
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| Original publisher | GQ |
| Canonical URL | https://www.gq.com/story/is-demna-the-ryan-murphy-of-fashion |
| Publication time | Thu, 21 May 2026 19:18:48 +0000 |
| Retrieval time | 2026-05-21T19:31:35.709Z |
| Last seen | 2026-05-21T19:31:35.709Z |
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Opening excerpt (first ~120 words) tap to expand
StyleIs Demna the Ryan Murphy of Fashion?Like the lightning-rod TV producer, the Gucci creative director’s greatest strength is his savvy showmanship.By Josh GreenblattMay 21, 2026Demna takes a bow during his Times Square takeover for Gucci’s cruise collection.Taylor Hill/Getty ImagesSave StorySave this storySave StorySave this storyMy mom first took me to New York in the summer of 2011. Naturally, we hit Times Square first—a perfunctory ritual for any virgin tourist. I felt like I’d stepped into a Nam June Paik video installation where competing billboard ads for American Eagle, Domino’s, and Glee coalesced into a chorus of commerce, hijacking my attention from all angles.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at GQ.
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