Is Google's AI Ultra plan worth $100/month? I compared it to Plus and Pro tiers
Google has launched a new AI Ultra plan priced at $100 per month, aimed at developers and tech professionals. The previous Ultra plan has been reduced to $200 per month, offering additional features. New functionalities are being introduced across all AI plans, enhancing user experience and capabilities.
- ▪The new AI Ultra plan costs $100 a month and offers significant benefits for developers.
- ▪The full Ultra Plan has been reduced from $250 to $200 a month, providing even more features.
- ▪New features like Gemini Spark and Project Genie are being rolled out to enhance user capabilities across all plans.
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Innovation Home Innovation Artificial Intelligence Is Google's AI Ultra plan worth $100/month? I compared it to Plus and Pro tiers The new AI Ultra plan runs $100 a month, while the top-tier Ultra subscription has been cut from $250 to $200. But the AI Plus and Pro plans also get benefits. Written by Lance Whitney, ContributorContributor May 21, 2026 at 6:21 a.m. PT Elyse Betters Picaro / ZDNETFollow ZDNET: Add us as a preferred source on Google.ZDNET's key takeawaysGoogle has introduced a cheaper AI Ultra plan at $100 a month.The full Ultra Plan is now $50 cheaper at $200 a month.Certain AI Pro subscribers also get YouTube Premium Lite for free.Looking to subscribe to one of Google's Gemini AI plans? That decision just got trickier thanks to the latest changes.
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