‘It's just attacks on price every single time we launch a product… If you want the best engineering, you have to pay’ — Jake Dyson is fed up with the criticism of Dyson's prices
It's not unjustified: this is the brand that gave us a $399 (£299 / AU$549) hair dryer, back in 2016 when that kind of price tag was unfathomable for such a product. It's the brand whose current flagship stick vacuum costs $979.99 (£749.99 / AU$1,349). And, most recently, it's a brand that unveiled an electric toothbrush that costs $499.99 (£419.99 / AU$799).I'm not surprised, therefore, that at a roundtable I attended at the recent Dyson Unpacked launch event, the conversion ended up turning to pricing.
- ▪It's not unjustified: this is the brand that gave us a $399 (£299 / AU$549) hair dryer, back in 2016 when that kind of price tag was unfathomable for such a product.
- ▪It's the brand whose current flagship stick vacuum costs $979.99 (£749.99 / AU$1,349).
- ▪And, most recently, it's a brand that unveiled an electric toothbrush that costs $499.99 (£419.99 / AU$799).I'm not surprised, therefore, that at a roundtable I attended at the recent Dyson Unpacked launch event, the conversion ended up tur
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| Canonical URL | https://www.techradar.com/home/hair-care/its-just-attacks-on-price-every-single-time-we-launch-a-product-if-you-want-the-best-engineering-you-have-to-pay-jake-dyson-is-fed-up-with-the-criticism-of-dysons-prices |
| Publication time | Sun, 20 Sep 2026 03:00:00 +0000 |
| Retrieval time | 2026-09-20T03:03:47.463Z |
| Last seen | 2026-09-20T03:03:47.463Z |
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Home Small Appliances Hair Care ‘It's just attacks on price every single time we launch a product… If you want the best engineering, you have to pay’ — Jake Dyson is fed up with the criticism of Dyson's prices Features By Ruth Hamilton Published 20 September 2026 'You can't do things like this cheaply' When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Future) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Talk to anyone about Dyson, and you can be certain that pricing will come up before long.
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