ITV says its biggest-yet World Cup is a ‘six-week Super Bowl’ for advertising
Broadcaster reveals revenues from expanded tournament are running about 30% higher than for Euro 2024 The World Cup will be the most lucrative sports event ITV has ever aired, the broadcaster has said, with bosses calling the tournament a “six-week summer Super Bowl moment” for TV advertising. The channel is airing 51 of the 104 matches across the men’s tournament, co-hosted by the US, Mexico and Canada, which is the biggest yet after an expansion from 32 to 48 teams. Continue reading...
Opening excerpt (first ~120 words) tap to expand
England’s Declan Rice passes the ball during a pre-World Cup friendly against Costa Rica. Photograph: John Raoux/APView image in fullscreenEngland’s Declan Rice passes the ball during a pre-World Cup friendly against Costa Rica. Photograph: John Raoux/APITVITV says its biggest-yet World Cup is a ‘six-week Super Bowl’ for advertisingBroadcaster reveals revenues from expanded tournament are running about 30% higher than for Euro 2024Mark SweneyThu 11 Jun 2026 08.59 EDTFirst published on Thu 11 Jun 2026 07.34 EDTSharePrefer the Guardian on GoogleThe World Cup will be the most lucrative sports event ITV has ever aired, the broadcaster has said, with bosses calling the tournament a “six-week summer Super Bowl moment” for TV advertising.The channel is airing 51 of the 104 matches across the…
Excerpt limited to ~120 words for fair-use compliance. The full article is at the Guardian.
Discussion
0 commentsMore from the Guardian
