Jaguar Finally Reveals Its Biggest Gamble: the Type 01
Jaguar began its long road to electric reinvention in November 2024 with a firestorm of a rebrand featuring no cars. Just a month later, it revealed a prototype: the Type 00—a car so polarizing it practically broke the internet’s automotive enclave. Through this shitstorm, and a frighteningly long period of selling no new cars whatsoever, he’s remained unflappable; utterly confident that, when people see the final car—the finished version of the luxury four-door GT that is “like no other”—everything will make sense.
- ▪Jaguar began its long road to electric reinvention in November 2024 with a firestorm of a rebrand featuring no cars.
- ▪Just a month later, it revealed a prototype: the Type 00—a car so polarizing it practically broke the internet’s automotive enclave.
- ▪Through this shitstorm, and a frighteningly long period of selling no new cars whatsoever, he’s remained unflappable; utterly confident that, when people see the final car—the finished version of the luxury four-door GT that is “like no oth
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| Original publisher | WIRED |
| Canonical URL | https://www.wired.com/story/jaguar-finally-reveals-its-biggest-gamble-the-type-01/ |
| Publication time | Wed, 07 Oct 2026 00:00:00 +0000 |
| Retrieval time | 2026-10-07T00:06:28.686Z |
| Last seen | 2026-10-07T00:06:28.686Z |
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Jeremy WhiteGearOct 6, 2026 8:00 PMJaguar Finally Reveals Its Biggest Gamble: the Type 01Following a viral rebrand and two years without selling a new vehicle, the British marque takes the covers off the most divisive electric car yet seen.Courtesy of JLRCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyThe day has finally arrived. Jaguar began its long road to electric reinvention in November 2024 with a firestorm of a rebrand featuring no cars. Just a month later, it revealed a prototype: the Type 00—a car so polarizing it practically broke the internet’s automotive enclave.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at WIRED.
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