Koreans in US send protest emails to Starbucks HQ over ‘Tank Day’
Koreans in the United States are protesting Starbucks over its 'Tank Day' marketing campaign, which they believe trivializes the historical trauma of the Gwangju Uprising. The controversy has gained traction online, with many users sharing complaint emails and urging others to contact Starbucks. Critics argue that the term 'Tank Day' is deeply offensive and has led to a broader backlash against the brand.
- ▪Koreans in the U.S. are pressuring Starbucks over its 'Tank Day' marketing campaign.
- ▪The campaign is seen as trivializing the historical trauma of the Gwangju Uprising.
- ▪Many individuals are sharing complaint emails and encouraging others to voice their concerns.
Opening excerpt (first ~120 words) tap to expand
Starbucks new signature mugs are displayed during the Starbucks Investor Day event in New York City on Jan. 29. Reuters-YonhapSEATTLE — Koreans in the United States are turning up pressure on Starbucks headquarters in Seattle over the company’s “Tank Day” controversy, arguing the issue has evolved from a local marketing blunder into a global brand problem tied to the historical trauma of the May 18 Gwangju Uprising.The movement has been gaining traction on MissyUSA, a popular online community for Koreans living overseas, where users have been sharing sample complaint emails in Korean and English, as well as Starbucks contact information, and encouraging others to contact the company directly.Many of the messages reference the painful memories associated with the 1980 military crackdown in…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Korea Times.
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