LA Republican pulls out ‘anti-Mamdani’ mayoral campaign playbook
Republican mayoral candidate Spencer Pratt is employing a social media strategy similar to that of New York City's Mayor Zohran Mamdani. His campaign has gained significant traction online, turning opponents' attacks into viral content. However, it remains uncertain how much this online engagement will translate into support within the liberal city of Los Angeles.
- ▪Spencer Pratt's campaign mirrors the social media strategy used by Mayor Zohran Mamdani.
- ▪Pratt has raised a significant amount of money from outside California, with 33% of his contributions coming from out-of-state.
- ▪His campaign has generated viral content that resonates with a national audience, but it's unclear how this will affect local voter support.
Opening excerpt (first ~120 words) tap to expand
Republican Los Angeles mayoral candidate Spencer Pratt is taking the internet by storm, utilizing a strategy employed by New York City Mayor Zohran Mamdani during his underdog campaign. Both spent their efforts on social media virality, putting traditional advertising on the back burner. There’s no questioning how effective his campaign has been thus far. He’s taken his opponents’ attacks and turned them into viral clips. Whether it’s shrugging off MAGA accusations or defending his hotel expenses by pointing out how Democratic policies cost him his home in the 2025 Los Angeles wildfires, nothing the Left throws at Pratt seems to stick.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Washington Examiner.
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