Leaving the tracking pixel machine to learn C
The article discusses a shift in the analytics and tracking industry, where the focus has moved from understanding customer behavior to merely feeding data to advertising platforms. The author expresses frustration over the commoditization of basic tracking skills while specialized engineering tasks remain undervalued. This change has led to a lack of meaningful engagement with data, as stakeholders prioritize ad attribution over business intelligence.
- ▪The analytics industry has shifted focus from understanding customer journeys to merely feeding data to ad platforms.
- ▪Stakeholders are primarily concerned with compliance and maximizing data sent to advertising platforms like Meta and Google.
- ▪Basic tracking skills have become commoditized, while specialized engineering tasks remain crucial but undervalued.
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Jun 3, 2026 · /pensieriLeaving the tracking pixel machine to learn CLately, it feels like 90% of what stakeholders care about nowadays is just compliance gymnastics and ad-platform feeding.ToCIntroductionThe death of Web Analytics, the rise of the Ad-FeederThe illusion of commoditizationLet me CIntroductionToday, June 3rd, I published a post (also shared on Reddit):Is Tag Management a commoditized skill?I’ve been in the analytics and tracking space for almost a decade now. I know JavaScript inside out and have built highly complex tracking implementations for massive, multinational companies as an in-house specialist.But lately, it feels like 90% of what stakeholders care about nowadays is just compliance gymnastics and ad-platform feeding.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Paolo Bietolini.
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