Love It or Hate It, the Ferrari Luce Is a Thrilling Drive
Jason BarlowGearJul 29, 2026 8:00 AMFirst Drive: Ferrari LuceWIRED test-drove a preproduction version of the Luce, the storied Italian automaker’s controversial electric car, and it was remarkably surprising. Will it convert Ferrari fanatics?Courtesy of FerrariCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storySome still believe that you can’t manage a car company unless you’re a fully paid-up “car guy.” Tell that to Benedetto Vigna, Ferrari’s CEO. “A lot of the time inventors are just thinking, but innovators conceive new things and make them happen.”This is all useful background to the Luce, Ferrari’s first fully electric car, engineered in Maranello, Italy, but designed in California by LoveFrom, the agency set up by renowned iPhone designer Jony Ive.
- ▪Jason BarlowGearJul 29, 2026 8:00 AMFirst Drive: Ferrari LuceWIRED test-drove a preproduction version of the Luce, the storied Italian automaker’s controversial electric car, and it was remarkably surprising.
- ▪Will it convert Ferrari fanatics?Courtesy of FerrariCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storySome still believe that you can’t manage a car company unless you’re a fully paid-up “car guy.” Tell that to Ben
- ▪“A lot of the time inventors are just thinking, but innovators conceive new things and make them happen.”This is all useful background to the Luce, Ferrari’s first fully electric car, engineered in Maranello, Italy, but designed in Californ
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| Original publisher | WIRED |
| Canonical URL | https://www.wired.com/story/first-drive-ferrari-luce/ |
| Publication time | Wed, 29 Jul 2026 12:00:00 +0000 |
| Retrieval time | 2026-07-29T12:54:33.134Z |
| Last seen | 2026-07-29T12:54:33.134Z |
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| Publisher visit | Yes — open original |
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Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
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Jason BarlowGearJul 29, 2026 8:00 AMFirst Drive: Ferrari LuceWIRED test-drove a preproduction version of the Luce, the storied Italian automaker’s controversial electric car, and it was remarkably surprising. Will it convert Ferrari fanatics?Courtesy of FerrariCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storySome still believe that you can’t manage a car company unless you’re a fully paid-up “car guy.” Tell that to Benedetto Vigna, Ferrari’s CEO. He’s a physicist by education, hired to run the company in 2021 after a career in semiconductors, although he did significant business with automotive during that time.Vigna also helped develop a three-dimensional motion sensor first used in airbags, later adapted for the Nintendo Wii and the iPhone’s screen rotation…
Excerpt limited to ~120 words for fair-use compliance. The full article is at WIRED.
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