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Luna is betting you’re tired of fitness subscriptions and offering its screenless band as the solution

Shikhar Mehrotra· ·2 min read · 0 reactions · 0 comments · 43 views
#fitness#technology#consumer
Luna is betting you’re tired of fitness subscriptions and offering its screenless band as the solution
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Luna is introducing a new screenless fitness band as an alternative to subscription-based fitness trackers. The Luna Band will be available for pre-orders starting July 4, 2026, and is expected to ship by July 31, 2026. This move comes as many consumers express fatigue with ongoing subscription fees for fitness tracking devices.

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Digital Trends · Shikhar Mehrotra
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Original publisherDigital Trends
Canonical URLhttps://www.digitaltrends.com/wearables/luna-is-betting-youre-tired-of-fitness-subscriptions-and-offering-its-screenless-band-as-the-solution/
Publication timeTue, 26 May 2026 19:04:32 +0000
Retrieval time2026-05-26T19:12:54.451Z
Last seen2026-05-26T19:12:54.451Z
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Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.

Opening excerpt (first ~120 words) tap to expand

Whoop charges $30 per month, while Fitbit Air keeps some of its advanced metrics behind the Google Health Premium subscription, which costs $9.99 per month. The Oura Ring isn’t free either. The screenless fitness tracker market, I’d say, has quietly become one of the most subscription-heavy corners of consumer tech. Luna is betting that enough people have already noticed this to build a business around an alternative. The company behind the Ring smart ring is gearing up to launch its first screenless fitness band in July 2026. Luna When will Luna Band be available for pre-orders? The Luna Band was first showcased at the CES 2026 and an official microsite is already live with the key features.

Excerpt limited to ~120 words for fair-use compliance. The full article is at Digital Trends.

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