Luna is betting you’re tired of fitness subscriptions and offering its screenless band as the solution
Luna is introducing a new screenless fitness band as an alternative to subscription-based fitness trackers. The Luna Band will be available for pre-orders starting July 4, 2026, and is expected to ship by July 31, 2026. This move comes as many consumers express fatigue with ongoing subscription fees for fitness tracking devices.
- ▪Luna is launching its first screenless fitness band in July 2026.
- ▪The Luna Band will be available for pre-orders on July 4, 2026.
- ▪The Band is set to ship on July 31, 2026.
- ▪Current fitness trackers often come with high subscription fees.
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Whoop charges $30 per month, while Fitbit Air keeps some of its advanced metrics behind the Google Health Premium subscription, which costs $9.99 per month. The Oura Ring isn’t free either. The screenless fitness tracker market, I’d say, has quietly become one of the most subscription-heavy corners of consumer tech. Luna is betting that enough people have already noticed this to build a business around an alternative. The company behind the Ring smart ring is gearing up to launch its first screenless fitness band in July 2026. Luna When will Luna Band be available for pre-orders? The Luna Band was first showcased at the CES 2026 and an official microsite is already live with the key features.
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