Match Group invests $100M in Sniffies, a cruising app for gay men
Match Group has invested $100 million in Sniffies, a dating app focused on casual hookups for gay men, known for its real-time map of nearby users and cruising spots. Sniffies, which has around 3 million monthly active users, will continue to operate independently while receiving support from Match Group for growth and vision. The investment comes as Match Group faces declining user growth on flagship apps like Tinder amid broader dating app fatigue. Match Group CEO Spencer Rascoff praised Sniffies' deep understanding of its user base and community-driven approach.
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In Brief Posted: 11:16 AM PDT · April 28, 2026 Image Credits:Rafael Henrique/SOPA Images/LightRocket (opens in a new window) / Getty Images Lucas Ropek Match Group invests $100M in Sniffies, a cruising app for gay men Match Group, the dating app behemoth that owns Match, Tinder, OkCupid, and Hinge, says that it has invested $100 million in yet another mobile service designed to bring people together: a Grindr competitor known as Sniffies. The website for Sniffies sports various images of men in their underwear. That tells you pretty much all you need to know about the app, which is a self-proclaimed “cruising”— or hookup — matching service for gay men.
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