Match Group invests $100 million in Sniffies, a cruising app for gay men
Match Group has invested $100 million in Sniffies, a cruising app aimed at gay men. The app features a real-time map for users to connect with others nearby. Despite this investment, Match Group has faced challenges with user growth in its flagship dating apps.
- ▪Match Group owns popular dating apps like Tinder and Hinge.
- ▪Sniffies is a competitor to Grindr and has around 3 million monthly active users.
- ▪The app will continue to operate independently while receiving support from Match Group.
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| Original publisher | TechCrunch |
| Canonical URL | https://techcrunch.com/2026/04/28/match-group-invests-100-million-in-sniffies-a-cruising-app-for-gay-men/ |
| Publication time | Tue, 28 Apr 2026 18:16:54 +0000 |
| Retrieval time | 2026-04-28T18:21:49.534Z |
| Last seen | 2026-04-28T18:21:49.534Z |
| Headline source | Publisher (no WeSearch rewrite) |
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| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
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In Brief Posted: 11:16 AM PDT · April 28, 2026 Image Credits:Rafael Henrique/SOPA Images/LightRocket (opens in a new window) / Getty Images Lucas Ropek Match Group invests $100M in Sniffies, a cruising app for gay men Match Group, the dating app behemoth that owns Match, Tinder, OkCupid, and Hinge, says that it has invested $100 million in yet another mobile service designed to bring people together: a Grindr competitor known as Sniffies. The website for Sniffies sports various images of men in their underwear. That tells you pretty much all you need to know about the app, which is a self-proclaimed “cruising”— or hookup — matching service for gay men.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at TechCrunch.
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