Meta is trying to sell AI agents to businesses in latest effort to diversify away from ads
Meta is expanding its business model by introducing AI agents for companies to enhance customer interactions. The new Meta Business Agent feature will be available across various apps and is part of a subscription service aimed at businesses. CEO Mark Zuckerberg emphasized the potential for businesses of all sizes to provide personalized experiences similar to major brands.
- ▪Meta is launching a new feature called Meta Business Agent to help businesses interact with customers.
- ▪The service will be included in a subscription tier for Meta One, aimed at creators and companies.
- ▪Meta's revenue is still heavily reliant on ads, accounting for about 98% of its income.
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Record
| Original publisher | CNBC — Tech |
| Canonical URL | https://www.cnbc.com/2026/06/03/meta-business-agent-is-zuckerberg-latest-effort-to-diversify-from-ads.html |
| Publication time | Wed, 03 Jun 2026 13:40:01 GMT |
| Retrieval time | 2026-06-03T13:47:08.829Z |
| Last seen | 2026-06-03T13:47:08.829Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | rUOSIKsF_pHN |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Meta's effort to push beyond ads and to make money from artificial intelligence is now targeting the red-hot market of AI agents. The company said Wednesday that a new Meta Business Agent feature can be used across apps like WhatsApp, Messenger and Instagram to respond to customer inquiries, recommend products and book appointments. It will be included in a business-focused subscription tier for Meta One, which the company introduced last week as a way to package premium services for creators and companies.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at CNBC — Tech.
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