Meta turns off the Instagram feature that let users make AI deepfakes of public accounts
Meta has disabled an Instagram feature that allowed users to generate AI images by @-mentioning public accounts. The tool, part of Meta's Muse Image AI model, faced criticism for using content without owners' consent and potential misuse. Meta cited feedback as the reason for removing the feature entirely.
- ▪The feature let users create AI images based on any public Instagram account by tagging it, without the account owner's permission.
- ▪Critics, including the National Center on Sexual Exploitation and the Screen Actors Guild, warned the tool could facilitate sextortion and other scams.
- ▪Meta initially offered an opt‑out setting but ultimately turned off the feature after significant backlash.
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TechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AINewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsMeta turns off the Instagram feature that let users make AI deepfakes of public accountsThe feature, announced on Tuesday, received significant backlash.The feature, announced on Tuesday, received significant backlash.by Jay PetersCloseJay PetersSenior ReporterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Jay PetersJul 10, 2026, 11:49 PM UTCLinkShareGiftJay…
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