Meta Wants to Write the Industry Standards for Safe Agentic Commerce, Report Says
Meta is collaborating with Walmart, Stripe, and Sierra to establish industry standards for safe agentic commerce through a new personal agent protocol. These standards aim to address growing concerns regarding security, privacy, and fraud associated with AI agents making purchases on behalf of users. The initiative seeks to create a unified framework similar to email protocols to facilitate smoother and more secure interactions between personal and business agents.
- ▪Meta, Walmart, Stripe, and Sierra are developing a personal agent protocol to standardize how AI agents interact with businesses online.
- ▪Major banks have previously called for industry-wide standards to address safety, privacy, and transparency issues in agentic commerce.
- ▪Meta's Muse AI agent has faced security vulnerabilities and was blocked by Amazon due to concerns over credential handling and identity verification.
- ▪Sierra co-founder Bret Taylor stated that a standard is necessary to prevent chaos and provide visibility into agent activities on business websites.
- ▪Citigroup estimates that Meta's Muse agent could generate over $27 billion in revenue by the end of the decade.
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| Canonical URL | https://gizmodo.com/meta-wants-to-write-the-industry-standards-for-safe-agentic-commerce-report-says-2000822526 |
| Publication time | Tue, 06 Oct 2026 23:26:58 +0000 |
| Retrieval time | 2026-10-06T23:27:57.978Z |
| Last seen | 2026-10-06T23:27:57.978Z |
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Meta is reportedly teaming up with Walmart, Stripe, and enterprise AI startup Sierra to publish a set of standards for how AI agents should interact with businesses online. Called a “personal agent protocol,” the standards will reportedly help companies distinguish authorized personal agent purchases from others.cnx.cmd.push(function(){cnx({"playerId":"92b7b46b-43ed-4e0e-b21b-2c999302d9d7","settings":{"advertising":{"macros":{"AD_UNIT":"/23178111854/od.gizmodo.com/article","CHILD_UNIT":"article","POST_ID":"2000822526","POST_TYPE":"post","CHANNEL":"tech","SECTION":"artificial-intelligence","SUBSECTION":"","CATEGORIES":"artificial-intelligence","TAGS":"","NOP":"0"},"timeBeforeFirstAd":0}}}).render("cnx-player-main")}); “We’re defining rails that we hope personal agents and business agents…
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