Meta's New Feel-Good AI Ad Uses a Song About the World Ending
“I remember when we recorded it, he was actually in tears. He was doing the vocal and he was actually crying.”According to Jeremy D. Larson, the deputy director of Condé Nast sister publication Pitchfork, taking songs out of context for commercials is a time-honored tradition.
- ▪“I remember when we recorded it, he was actually in tears.
- ▪He was doing the vocal and he was actually crying.”According to Jeremy D.
- ▪Larson, the deputy director of Condé Nast sister publication Pitchfork, taking songs out of context for commercials is a time-honored tradition.
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Caroline HaskinsBusinessJul 23, 2026 2:45 PMMeta’s New Feel-Good AI Ad Uses a Song About the World EndingThe clip features the David Bowie track “Five Years,” which includes lyrics such as “Earth was really dying (dying).”Photo-Illustration: Wired Staff; Getty ImagesCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyOn Thursday morning, Meta published an ad to its official Instagram account with the message that artificial intelligence will not “make us less connected” or “leave us behind.” It was set to the 1972 David Bowie track “Five Years,” which is about, among other things, the end of the world.“Call us optimists, call us dreamers, call us whatever the hell you want—but we’re betting on people, and we like those odds,” the narrator says, as a toddler plays…
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