Misleading AI-generated doctors pose ‘huge danger to public safety’
An AI-generated image of a doctor giving advice online. Illustration: TikTokView image in fullscreenAn AI-generated image of a doctor giving advice online. It follows warnings by the NHS that health misinformation on social media was a “real threat to public health”.The research found that AI-generated content appeared in 40% of top health-related TikTok videos, with most posted by a growing number of deepfake influencer accounts designed to resemble real doctors.
- ▪An AI-generated image of a doctor giving advice online.
- ▪Illustration: TikTokView image in fullscreenAn AI-generated image of a doctor giving advice online.
- ▪It follows warnings by the NHS that health misinformation on social media was a “real threat to public health”.The research found that AI-generated content appeared in 40% of top health-related TikTok videos, with most posted by a growing n
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| Original publisher | World news | The Guardian |
| Canonical URL | https://www.theguardian.com/technology/2026/jul/27/misleading-ai-generated-doctors-public-safety-danger-tiktok |
| Publication time | Mon, 27 Jul 2026 06:00:34 GMT |
| Retrieval time | 2026-07-27T06:05:21.884Z |
| Last seen | 2026-07-27T06:05:21.884Z |
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Opening excerpt (first ~120 words) tap to expand
An AI-generated image of a doctor giving advice online. Illustration: TikTokView image in fullscreenAn AI-generated image of a doctor giving advice online. Illustration: TikTokAI (artificial intelligence)Misleading AI-generated doctors pose ‘huge danger to public safety’Research shows AI accounts are gaining millions of views on TikTok by spreading dubious health adviceJoe PinnerMon 27 Jul 2026 02.00 EDTSharePrefer the Guardian on GoogleMisleading health claims online pose a “huge danger to public safety”, experts have warned, after research has shown that AI-generated doctors are gaining millions of views on TikTok by spreading dubious health advice.The British Medical Association council deputy chair, Dr Emma Runswick, flagged the risks posed by AI accounts that “peddle medical myths…
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