Monika Alcobev Announces Partnership with Angostura, Bringing the Iconic Caribbean Brand to India
Under the partnership, Monika Alcobev will spearhead the import, distribution, and marketing of Angostura's portfolio across key Indian markets.The portfolio includes Angostura 5-Year-Old Rum , Angostura Aromatic Bitters , and Angostura Orange Bitters . The products will initially be available in Maharashtra and Delhi, followed by a phased expansion into other states.The collaboration arrives at a time when India's premium spirits segment continues to witness rising interest in craft cocktails, authentic global labels, and elevated drinking experiences. He observed that Indian consumers today are displaying far greater curiosity towards authentic brands with provenance, craftsmanship, and a strong association with evolving cocktail culture, with drinks such as the Picante and other globally influenced cocktails increasingly shaping urban consumption trends.
- ▪Under the partnership, Monika Alcobev will spearhead the import, distribution, and marketing of Angostura's portfolio across key Indian markets.The portfolio includes Angostura 5-Year-Old Rum , Angostura Aromatic Bitters , and Angostura Ora
- ▪The products will initially be available in Maharashtra and Delhi, followed by a phased expansion into other states.The collaboration arrives at a time when India's premium spirits segment continues to witness rising interest in craft cockt
- ▪He observed that Indian consumers today are displaying far greater curiosity towards authentic brands with provenance, craftsmanship, and a strong association with evolving cocktail culture, with drinks such as the Picante and other globall
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| Original publisher | The Hindu |
| Canonical URL | https://www.thehindu.com/brandhub/pr-release/monika-alcobev-announces-partnership-with-angostura-bringing-the-iconic-caribbean-brand-to-india/article71272452.ece |
| Publication time | Mon, 27 Jul 2026 16:30:14 +0530 |
| Retrieval time | 2026-07-27T11:06:16.274Z |
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Opening excerpt (first ~120 words) tap to expand
MUMBAI, India , July 27, 2026 /PRNewswire/ -- Monika Alcobev, leading importer, distributor and marketer of premium alcoholic beverage brands across the Indian subcontinent, has entered into a strategic partnership with Angostura, the globally recognized producer behind the world's leading bitters and one of the Caribbean's most awarded rum portfolios. Under the partnership, Monika Alcobev will spearhead the import, distribution, and marketing of Angostura's portfolio across key Indian markets.The portfolio includes Angostura 5-Year-Old Rum , Angostura Aromatic Bitters , and Angostura Orange Bitters .
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Hindu.
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