More than £2m spent by government on influencers since July 2024
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| Original publisher | BBC News — Politics |
| Canonical URL | https://www.bbc.co.uk/news/articles/cwly71pz2xl1o?at_medium=RSS&at_campaign=rss |
| Publication time | Wed, 16 Sep 2026 17:12:16 GMT |
| Retrieval time | 2026-09-16T17:18:41.546Z |
| Last seen | 2026-09-16T17:18:41.546Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
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| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | RxlPQiq0xNkb · 1 stories |
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| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
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| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
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| Commercial reuse | May the content be reused commercially? | Not permitted |
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More than £2m spent by government on influencers since July 2024Image source, Getty ImagesByBecky MortonPolitical reporterPublished6 minutes agoGovernment departments have disclosed that they have spent at least £2.4m working with social media influencers since July 2024.Departments have used influencers to promote campaigns on topics including career development, how to access benefits, as well as recruitment of teachers and prison officers. Of those providing figures, the Department for Education (DfE) has spent the most at more than £700,000, followed by HMRC, which has spent nearly £600,000, although this excludes agency fees.Departments said using influencers helped the government to reach people who may be harder to engage through traditional channels, with content creators paid…
Excerpt limited to ~120 words for fair-use compliance. The full article is at BBC News — Politics.
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